Contributing to a better, more sustainable world
SalesPlaybook contributes to a better world by helping entrepreneurs become and remain successful through affordable, entrepreneurial, no bullshit sales support.
Most startups run out of cash due to a lack of sales
SalesPlaybook helps B2B startups hit Product-Market-Fit and scale up sales faster without hiring expensive sales reps.
We exist because founders of B2B Tech Startups typically suffer from 1(+) of these live-threatening problems:
- Founder Failure: Trying to do everything themselves but juggling strategy, product, admin, hiring, fundraising.
- Senior Failure: Hiring expensive senior sales people who fail as not as hungry and hands-on as required and therefore a waste of money
- Junior Failure: Hiring affordable junior sales people who fail to accelerate growth quickly due to inexperience and therefore a waste of time
We help founders to hit product-market-fit & scale up sales faster
We help founders to increase their revenues by at least 50-100% within months by providing a Sales Accelerator to hit Product-Market-Fit and scale up sales faster without hiring expensive sales reps.
We do this by combining state-of-the-art full-stack engineering & machine learning technologies with leading B2B sales expertise to build a holistic platform & B2B startup sales ecosystem.
While using publicly available machine learning models, the training of these models is proprietary and creates the competitive advantage as this is the hard part of machine learning.
We are all well-rounded entrepreneurs
Manuel Hartmann
Founder & CEO
Built thesalesplaybook.io from 0 to 40+ customers, 180k+ bookings and 125k+ revenues within 12 months. Before he built the sales organisation for a leading Swiss B2B Machine Learning startup (+260% revenue increase in 2 years, full rebranding, led change from project to subscription model). Degree in Business Innovation. Lecturer in Design Thinking, Sales and Product Management.
Daniel Fafula,
Acting CTO (Partnership)
Built apicore.de (engineering complex apps, leading large-scale projects, developing machine learning algorithms) from 0 to x+ customers and xxxk+ bookings and xxxk+ revenues within 12 months. Before he worked with classical and deep learning algorithms. Degree in Electrical & Electronics engineering.
Nicolas Berg,
Advisor (Fundraising)
Co-founder of 12 startups since 1984, he has over 14 years of experience in (co-)managing startups and early-stage investing.
Patrick Trümpi
Advisor (Enterprise Sales)
Sales Lead of lari.digital. Before established starmind.ai first in Switzerland, then Germany, then VP Sales Americas.
Founders Need Sales Acceleration, Right Now
The investments into B2B Tech Startups are rapidly growing with Switzerland registering +80% (CHF 2.2bn+) VC investments 2019 compared to 2018 (Source). There is a lot of great engineering & product talent available to build great companies, also combined with the availability of “cheap money” from investors lacking attractive investment opportunities.
But there is also a strong trend of investors and buyers becoming more susceptible to strong market traction and accelerated revenue growth, which is something Swiss startups historically struggled with.
Especially in these times of economic turmoil, startups need to accelerate market traction as positive cashflow is survival-critical.
The Market Is Huge
There are alone in DACH >60’000 founders (Source: LinkedIn Sales Navigator, Keywords: Founder, Level: Owner, Geography: DACH, Company Size: 1-50) that could benefit from this service, of which there are about 20k founders in Switzerland.
As all of them are on LinkedIn, they can technically all be addressed well via LinkedIn Messages, but also via Email using tools such as interseller.com or similar.
Pay CHF <10'000 per year for specialized, personal sales enablement
Pay CHF <10’000 per year to get access to the leading sales experts, expertise and offering in your geography in a combination you find nowhere else to achieve a 5-20x ROI as measured by Year-on-Year revenue increase.
- VS Traditional Sales Trainers: Instead of a 1-day workshop from a “classic sales guy” getting continuous expert support, actionable templates, insights and an entrepreneurial community - for 10k per year instead of per 2-3 days workshop.
- VS Traditional Startup Coaches: Instead of general advice getting focused B2B sales in a productized and therefore more continuous and accessible while less costly and generic offering
- VS YouTube & Co: Instead of “just” content in addition expert access & support to tailor material and insights to your individual needs and keep you accountable
This is still Day 1...
We are currently prototyping a Cognitive Sales App to automatically craft & update a full-scale custom SalesPlaybook for B2B Tech Startups.
We built and remain a sustainable, profitable business
2019 KPIs
- Annual Revenue: From 0 to CHF 92'000+ in 10 months
- Burn Rate: 100% bootstrapped by single founder, salary payment for 1 FTE, low additional expenses
- Customer Lifetime Value (CLV): CHF >3'000 2019 revenue per customer, CLV unknown as Year 1
- Customer Acquisition Costs (CAC): 20% of 2019 revenues
- Sales Cycle Time: 25 days from 0 to signed offer
- Year-on-Year Growth: n/a, Year 1
2020 KPIs
- Annual Revenue: CHF 40'000+ in Q1 at building new offering, targeting CHF 350'000 for 2020 at increased productisation
- Burn Rate: CHF <7'500 monthly fixed costs
- Customer Lifetime Value (CLV): CHF 5'000-20'000 ARR, CLV est. 12-24 months
- Customer Acquisition Costs (CAC): 7-15% of ARR
- Sales Cycle Time: 25 days from 0 to signed offer
- Year-on-Year Growth: 280% growth (target), Jan-Aug 2019 revenue equivalent billed in Q1 2020
Raising funds would accelerate our growth plans
Scenario A: Organic
Continue to grow organically with Sales Accelerator model as “cash cow” to cross-fund paid development of Cognitive Sales App product.
Scenario B: Funded
Raise CHF 250'000 of external funding in exchange for 5% equity to accelerate growth plans.
What are you waiting for?
Schedule a 30min call to discuss if & how we can best collaborate:
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